Why adding UCaaS to the solution mix can help grow an MSP’s business
Across Australia and New Zealand, Managed Service Providers (MSPs) are constantly on the hunt for new sources of revenue. One good option is to add Unified Communications as a Service (UCaaS) to the solution mix.
Unified Communications is a portfolio of technologies covering voice, video, chat, instant messaging and presence. All are combined into a single, web-based platform, that is offered to customers ‘as a service’.
Users are able to take advantage of a UCaaS platform regardless of their physical location and the type of device they have available. It can be anything from a smartphone or tablet to a laptop or desktop PC.
A UCaaS platform can be used both for internal communications between staff members as well as external calls to clients and partners. It’s particularly important in a COVID-19 world with many staff working remotely for the foreseeable future. A platform can provide them with all the features and capabilities they use when in the office.
UCaaS will also be relevant beyond COVID. It can underpin better workforce flexibility and ensure businesses are prepared to deal with any other big-scale disruptive events that might happen in the future.
What’s in it for an MSP?
There are key reasons why you should add UCaaS to the range of products you are currently delivering to clients. These reasons include:
- It’s a hot topic for customers:
With staff working from home and customer contact being conducted online, corporate communications capabilities are a key focus for many companies. Being able to provide an effective solution will grab their attention.
- UCaaS conversations are consultative:
It provides an opportunity to talk about the issues that are keeping your clients awake at night. These include the challenges of having a remote workforce, a looming economic slowdown, and potential reductions in revenue.
Discussing these issues and offering UCaaS as a solution can help position you as a value-adding partner rather than simply a seller of products.
- UCaaS makes customers both stickier and happier:
As an MSP, you are able to deliver a much better level of service than traditional telcos. By managing a client’s communications infrastructure, you have more control of the relationship and gain better insight into their operations. Also, the more services you can deliver to a client, the stickier the relationship becomes.
- UCaaS delivers monthly recurring revenue:
Rather than being a one-off purchase, UCaaS becomes a source of ongoing revenue for an MSP. This can help to smooth out fluctuations in other areas.
How Access4 can help
We are well placed to help you take advantage of the huge potential UCaaS has to offer. Access4 has deep technical knowledge and the expertise to help you deliver the platform to your clients.
Because we only deal with the channel, we can become your UCaaS partner rather than a competitor. We can deliver valuable testimonials as well as marketing support and ideas.
Consider how UCaaS can augment your current business offerings and deliver significant benefits to your clients. For more information on working with Access4, register your interest here and we will contact you shortly.
Peter Eldon
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Sep 03, 2021
